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06.10.10
The Greater Houston Convention & Visitors Bureau Implements NMG’s Industry Specific iPhone Application
New Media Gateway (NMG) is proud to announce that the Greater Houston Convention & Visitors Bureau (GHCVB) is the first to officially implement NMG’s Destination Specific iPhone Application. read more...
05.28.10
How to leverage Facebook's New Functionality
A recent article posted by iMedia Connection takes an in depth look at some of Facebook's "new and evolving functionality, as well as what they mean for your marketing efforts." read more...
04.28.10
B2B Marketing Pro's Should Tap Into LinkedIn
Although sales cycles are slowing down, pipelines are still growing as marketers look to social media. Recent studies show significant lead generation value with increased use of LinkedIn. read more...
03.22.10
Spring Cleaning: Best Practices for Direct Marketing
It’s that time of the year…time to start dusting off old e-mails, mobile apps and even newsletter templates. Companies are switching into high gear because the holidays are over and let’s face it, the leftovers are no longer in high demand. Like every good marketing plan, there’s always time allocated to freshen things up a bit and spring forward into a new marketing season. Here's some good tips for cleaning up your direct marketing efforts. read more...
03.08.10
What's your Social ROI?
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009. read more...
01.12.10
Social Media Tactics That Work
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences. read more...
12.21.09
Using Social Media Strategically
A recent study by eMarketer & MarketingSherpa shows how marketing organizations are leveraging social media strategically in their efforts moving forward. It also examines which industries are planning to increase or decrease their social media budgets in 2010. read more...