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05.28.10
How to leverage Facebook's New Functionality
A recent article posted by iMedia Connection takes an in depth look at some of Facebook's "new and evolving functionality, as well as what they mean for your marketing efforts." read more...
04.28.10
B2B Marketing Pro's Should Tap Into LinkedIn
Although sales cycles are slowing down, pipelines are still growing as marketers look to social media. Recent studies show significant lead generation value with increased use of LinkedIn. read more...
03.08.10
What's your Social ROI?
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009. read more...
01.12.10
Social Media Tactics That Work
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences. read more...
12.21.09
Using Social Media Strategically
A recent study by eMarketer & MarketingSherpa shows how marketing organizations are leveraging social media strategically in their efforts moving forward. It also examines which industries are planning to increase or decrease their social media budgets in 2010. read more...
10.09.09
Adobe Helps Make Digital Marketing Center Even Better!
- Traditional Marketing
- Digital Marketing
- On-Demand Printing
- Brand Management
- Customer Service
- Distributed Marketing
- Digital Marketing Center
- Relationship Management
- Content Management System
- Leadership
- Social Networking
- Technology
- Web-To-Print
- Databases
- Email Marketing
- Search Marketing
- Content Management
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs. read more...
10.07.09
Behavioral Targeting Misses Mark
- Traditional Marketing
- Digital Marketing
- On-Demand Printing
- Brand Management
- Customer Service
- Distributed Marketing
- Digital Marketing Center
- Relationship Management
- Content Management System
- Leadership
- Social Networking
- Technology
- Web-To-Print
- Databases
- Email Marketing
- Search Marketing
- Content Management
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. read more...
08.03.09
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users. read more...
06.26.09
Becoming a Social Media Champion
Kudos to Veronica Williams for being published in the June 2009 Destination Marketing Monthly email. Great Work! As the Annual Convention in Atlanta quickly approaches, the theme "Creating Champions for Destinations" becomes significantly important. During this time of economic uncertainty the destination marketing organization (DMO) needs to become even more creative in their messages to potential visitors. read more...
06.24.09
Future of Digital Marketing
At the Future of Digital Marketing conference in London it was no surprise to report that marketers are shifting more budget towards online initiatives and are overwhelmed by the amount of new tools and channels available to them. read more...