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12.21.09
Using Social Media Strategically
A recent study by eMarketer & MarketingSherpa shows how marketing organizations are leveraging social media strategically in their efforts moving forward. It also examines which industries are planning to increase or decrease their social media budgets in 2010. read more...
10.09.09
Adobe Helps Make Digital Marketing Center Even Better!
- Traditional Marketing
- Digital Marketing
- On-Demand Printing
- Brand Management
- Customer Service
- Distributed Marketing
- Digital Marketing Center
- Relationship Management
- Content Management System
- Leadership
- Social Networking
- Technology
- Web-To-Print
- Databases
- Email Marketing
- Search Marketing
- Content Management
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs. read more...
10.07.09
Behavioral Targeting Misses Mark
- Traditional Marketing
- Digital Marketing
- On-Demand Printing
- Brand Management
- Customer Service
- Distributed Marketing
- Digital Marketing Center
- Relationship Management
- Content Management System
- Leadership
- Social Networking
- Technology
- Web-To-Print
- Databases
- Email Marketing
- Search Marketing
- Content Management
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. read more...
08.03.09
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users. read more...
06.24.09
Future of Digital Marketing
At the Future of Digital Marketing conference in London it was no surprise to report that marketers are shifting more budget towards online initiatives and are overwhelmed by the amount of new tools and channels available to them. read more...
06.18.09
ROI Measurement a Must
According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. read more...
06.15.09
How People Share Online Video
A recent article by EMarketer highlights the huge impact that video is having on the internet. New Media Gateway couldn't agree more and that is why NMG is the only multichannel marketing platformthat leverages video messaging. read more...
Marketers Moving Online In Downturn
During tough times, more marketers are adopting digital marketing techniques. Over 90% of marketers polled by eMetrics said they would increase or maintain their spend on e-mail advertising, and more than 83% said the same about paid search. read more...
06.12.09
SEO Investments Expected To Grow More Than 20%
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer and MediaPost Publications. read more...