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03.22.10
Spring Cleaning: Best Practices for Direct Marketing
It’s that time of the year…time to start dusting off old e-mails, mobile apps and even newsletter templates. Companies are switching into high gear because the holidays are over and let’s face it, the leftovers are no longer in high demand. Like every good marketing plan, there’s always time allocated to freshen things up a bit and spring forward into a new marketing season. Here's some good tips for cleaning up your direct marketing efforts. read more...
10.09.09
Adobe Helps Make Digital Marketing Center Even Better!
- Traditional Marketing
- Digital Marketing
- On-Demand Printing
- Brand Management
- Customer Service
- Distributed Marketing
- Digital Marketing Center
- Relationship Management
- Content Management System
- Leadership
- Social Networking
- Technology
- Web-To-Print
- Databases
- Email Marketing
- Search Marketing
- Content Management
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs. read more...
10.07.09
Behavioral Targeting Misses Mark
- Traditional Marketing
- Digital Marketing
- On-Demand Printing
- Brand Management
- Customer Service
- Distributed Marketing
- Digital Marketing Center
- Relationship Management
- Content Management System
- Leadership
- Social Networking
- Technology
- Web-To-Print
- Databases
- Email Marketing
- Search Marketing
- Content Management
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. read more...
08.03.09
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users. read more...
06.26.09
Becoming a Social Media Champion
Kudos to Veronica Williams for being published in the June 2009 Destination Marketing Monthly email. Great Work! As the Annual Convention in Atlanta quickly approaches, the theme "Creating Champions for Destinations" becomes significantly important. During this time of economic uncertainty the destination marketing organization (DMO) needs to become even more creative in their messages to potential visitors. read more...
06.24.09
Future of Digital Marketing
At the Future of Digital Marketing conference in London it was no surprise to report that marketers are shifting more budget towards online initiatives and are overwhelmed by the amount of new tools and channels available to them. read more...
06.22.09
Taking a Second Look at E-mail
Here's a list of some newer aspects of e-mail you should be aware of. If you haven't considered these as part of your strategy, what are you waiting for? read more...
06.18.09
ROI Measurement a Must
According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. read more...
06.16.09
NMG and EmailReach Join Forces to Enhance the Success of Email Marketing
New Media Gateway, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms. read more...
06.15.09
How People Share Online Video
A recent article by EMarketer highlights the huge impact that video is having on the internet. New Media Gateway couldn't agree more and that is why NMG is the only multichannel marketing platformthat leverages video messaging. read more...