Digital Marketing Center

10.09.09

Adobe Helps Make Digital Marketing Center Even Better!

by Tim Storer last modified 10.09.09 03:11

Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs. read more...

10.07.09

Behavioral Targeting Misses Mark

by Tim Storer last modified 10.07.09 08:33

Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. read more...

08.03.09

Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!

by Tim Storer last modified 08.03.09 21:28

We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users. read more...

06.24.09

Future of Digital Marketing

by Tim Storer last modified 06.24.09 08:48

At the Future of Digital Marketing conference in London it was no surprise to report that marketers are shifting more budget towards online initiatives and are overwhelmed by the amount of new tools and channels available to them. read more...

06.22.09

Taking a Second Look at E-mail

by Tim Storer last modified 06.22.09 21:46

Here's a list of some newer aspects of e-mail you should be aware of. If you haven't considered these as part of your strategy, what are you waiting for? read more...

06.18.09

ROI Measurement a Must

by Tim Storer last modified 06.18.09 09:00

According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. read more...

06.16.09

NMG and EmailReach Join Forces to Enhance the Success of Email Marketing

by Tim Storer last modified 06.16.09 14:21

New Media Gateway, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms. read more...

06.15.09

How People Share Online Video

by Tim Storer last modified 06.15.09 16:12

A recent article by EMarketer highlights the huge impact that video is having on the internet. New Media Gateway couldn't agree more and that is why NMG is the only multichannel marketing platformthat leverages video messaging. read more...

Marketers Moving Online In Downturn

by Tim Storer last modified 06.15.09 16:09

During tough times, more marketers are adopting digital marketing techniques. Over 90% of marketers polled by eMetrics said they would increase or maintain their spend on e-mail advertising, and more than 83% said the same about paid search. read more...