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Entries For: March 2010
03.22.10
Spring Cleaning: Best Practices for Direct Marketing
It’s that time of the year…time to start dusting off old e-mails, mobile apps and even newsletter templates. Companies are switching into high gear because the holidays are over and let’s face it, the leftovers are no longer in high demand. Like every good marketing plan, there’s always time allocated to freshen things up a bit and spring forward into a new marketing season. Here's some good tips for cleaning up your direct marketing efforts. read more...
03.08.10
What's your Social ROI?
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009. read more...