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Entries For: 07 October 2009
Behavioral Targeting Misses Mark
Filed Under:
- Traditional Marketing
- Digital Marketing
- On-Demand Printing
- Brand Management
- Customer Service
- Distributed Marketing
- Digital Marketing Center
- Relationship Management
- Content Management System
- Leadership
- Social Networking
- Technology
- Web-To-Print
- Databases
- Email Marketing
- Search Marketing
- Content Management
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. read more...