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Entries For: June 2009
06.26.09
Becoming a Social Media Champion
Kudos to Veronica Williams for being published in the June 2009 Destination Marketing Monthly email. Great Work! As the Annual Convention in Atlanta quickly approaches, the theme "Creating Champions for Destinations" becomes significantly important. During this time of economic uncertainty the destination marketing organization (DMO) needs to become even more creative in their messages to potential visitors. read more...
06.24.09
Future of Digital Marketing
At the Future of Digital Marketing conference in London it was no surprise to report that marketers are shifting more budget towards online initiatives and are overwhelmed by the amount of new tools and channels available to them. read more...
06.22.09
Taking a Second Look at E-mail
Here's a list of some newer aspects of e-mail you should be aware of. If you haven't considered these as part of your strategy, what are you waiting for? read more...
06.18.09
ROI Measurement a Must
According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. read more...
06.16.09
NMG and EmailReach Join Forces to Enhance the Success of Email Marketing
New Media Gateway, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms. read more...
06.15.09
How People Share Online Video
A recent article by EMarketer highlights the huge impact that video is having on the internet. New Media Gateway couldn't agree more and that is why NMG is the only multichannel marketing platformthat leverages video messaging. read more...
Marketers Moving Online In Downturn
During tough times, more marketers are adopting digital marketing techniques. Over 90% of marketers polled by eMetrics said they would increase or maintain their spend on e-mail advertising, and more than 83% said the same about paid search. read more...
06.12.09
SEO Investments Expected To Grow More Than 20%
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer and MediaPost Publications. read more...