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INTEGRATED
ASSET MANAGEMENT
Store, access and easily locate all microsite and landing page content,
imagery, videos and files.
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MICROSITES
AND LANDING PAGES
Easily create an unlimited number of microsites or landing pages to promote
an event, drive attention to a special offer or enable users access to
create their own customer specific portals, personalized sales microsites
or departmental microsites.
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FORMS
AND SURVEYS
Quickly create and incorporate forms and surveys into your microsite or
landing page in order to collect important feedback, files and information.
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LIST
MANAGEMENT
Add, manage and segment contact lists as well as create an unlimited number
of data fields.
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DETAILED
REAL-TIME TRACKING
Gain insight into visitor statistics by accessing sophisticated reporting
features or integrate tracking tags to centralize your reporting with
3rd party applications like Google Analytics.
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TEMPLATE
CUSTOMIZATION
Easily create microsite and landing page templates that can be quickly
customized by sales and localized marketing personnel while retaining
complete brand control.
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GLOBAL
WIDGETS
Utilize widget tags to globally control and populate content as well as
site applications throughout your microsite.
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CLONE
SITES
Never start from scratch again – simply clone the site you wish
to utilize, make changes to site content and pages and save out as a new
instance.
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VANITY
URL SUPPORT
Have a specific web address or sub-domain you want to use for one of your
microsites? Not a problem. Each microsite has vanity URL support.
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DYNAMIC
NAVIGATION
Easily update site navigation with a click of a button to ensure that
all specified pages show up in the navigation area of the site.
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PASSWORD
PROTECTION
Secure your microsite or landing page and require visitors to login prior
to accessing site content. Everything you need to manage your users and
login credentials are only a mouse click away.
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MULTIPLE
USER ACCOUNTS
Provides an enterprise microsite and landing page marketing solution with
centralized reporting and controls while allowing each user to have their
own account.
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PERMISSIONS
Set permission parameters on everything from users, collateral, template
usage, approval flows and more.
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SYSTEM
REPORTING
Provides complete insight into all system usage including user activity
logs, approvals, campaign information and more.
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ARCHIVES
Access copies of all microsite and landing pages as well as corresponding
tracking reports.
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VARIABLE PERSONALIZATION
Utilize contact and profile information in variable tags to personalize
microsite content and attachments. All microsite content including imagery
can be automatically personalized to each site visitor.
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INTEGRATED
E-MAIL DISTRIBUTION OPTION
Easily distribute customized and personalized microsite and landing page
content to one or thousands of recipients via the integrated e-mail option.
With the systems powerful variable processing capabilities each e-mail
recipient can receive a unique and personalized microsite or landing page
experience.
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INTELLIGENT
MESSAGING & SCORING
Leverage business rules to have the system perform actions such as contact
segmentation, or sending follow-up messages when specific actions have
been performed by your targets.
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DATA
COLLECTION
Utilize integrated form capabilities to capture information and append
to contact records for later segmentation.
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NOTIFICATIONS
Select to receive automated system notices regarding everything from approval
requests to being notified when a visitor performs a particular action
such as clicking to view a landing page.
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VIDEO
FILE CONVERTER
Upload any video file format into the system and have it automatically
converted into a Flash format for simplified delivery.
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COLLATERAL
EXPIRATION
Manage collateral expiration dates for images, files, videos, content
and more.
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INSTANT
CONTACT UPDATES
Quickly allow your customers and prospects to update their information
on file by providing pre-populated forms for easy update.
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INTERFACE
CUSTOMIZATION
Easily customize the system to reflect your brand. System colors, images
and layout are all completely configurable. Even create multiple system
interfaces and associate each one with various users or user groups.
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AGENCY
MODEL SUPPORT
One system can manage and support multiple clients as well as multiple
users. Even allow multiple clients to have self-service access to their
specified e-mail templates, collateral and more while retaining complete
system control.
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SOCIAL
MEDIA INTEGRATION
Easily syndicate and track microsite and landing page content out to all
of the major social networks including Facebook, Twitter and more.
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VIRAL
FEATURES
Allow recipients to easily share site content out to social networks or
send directly to their network by utilizing integrated SMS and forward-to-a-friend
capabilities.
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ANALYTICS
INTEGRATION
Seamlessly feed and sync visitor activity with many of the most popular
analytics packages including Google Analytics. Gain complete insight into
site visitor behavior and even segment campaign contacts based upon this
behavior for targeted follow up messaging.
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GLOBAL
CONTENT MANAGEMENT
Manage content, categories, permissions, customization options, images,
templates and more globally across the entire application quickly and
easily.
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CONTENT
SYNDICATION
Quickly syndicate content such as press releases and special offers to
all of the most popular search engines with complete tracking capability.
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INTERNATIONAL
LANGUAGE SUPPORT
International language capabilities provides support for just about all
languages and dialects.
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