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DETAILED
REAL-TIME TRACKING
Gain insight into campaign effectiveness by accessing sophisticated
reporting features and visually appealing charts and graphs.
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INTEGRATED
ASSET MANAGEMENT
Store, access and easily locate all e-mail content, imagery,
videos and files for use in outbound e-mail campaigns.
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MICROSITES
AND LANDING PAGES
Easily create an unlimited number of microsites or landing pages
that can be used to provide additional information pertaining to your
campaign messaging.
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FORMS
AND SURVEYS
Quickly create and incorporate forms and surveys into your e-mail
campaigns in order to collect important feedback and information.
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LIST
MANAGEMENT
Add, manage and segment contact lists as well as create an unlimited
number of data fields.
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APPROVALS
Route e-mail campaigns through designated approval flows before
being sent out.
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TEMPLATE
CUSTOMIZATION
Easily create e-mail templates that can be quickly customized
by sales and localized marketing personnel while retaining complete brand
control.
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MULTIPLE
USER ACCOUNTS
Provides an enterprise e-mail marketing solution with centralized reporting
and controls while allowing each user to have their own account.
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PERMISSIONS
Set permission parameters on everything from users, collateral, template
usage, approval flows and more.
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SYSTEM
REPORTING
Provides complete insight into all system usage including user activity
logs, approvals, campaign information and more.
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ARCHIVES
Access copies of all e-mail messages as well as corresponding tracking
reports.
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DELIVERY
& COMPLIANCE
Ensure high delivery rates while staying compliant with CAN-SPAM and FCC
list regulations.
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VARIABLE
PERSONALIZATION
Utilize contact and profile information in variable tags to personalize
e-mail content and attachments. All e-mail content including imagery can
be automatically personalized to each recipient.
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INTELLIGENT
MESSAGING & SCORING
Leverage business rules to have the system perform actions such as contact
segmentation, or sending follow-up messages when specific actions have
been performed by your targets.
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CAMPAIGN
SCHEDULING
Schedule one-to-one, large groups, or drip-marketing campaigns to be delivered
in the future.
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DATA
COLLECTION
Utilize integrated form capabilities to capture information and append
to contact records for later segmentation.
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NOTIFICATIONS
Select to receive automated system notices regarding everything from approval
requests to being notified when a recipient performs a particular action
such as clicking to view a landing page.
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SUBSCRIPTION
FILTERING
Build messaging category types, manage bounce back, unsubscribe and exclusion
groups for campaign efforts.
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DATA
SYNCHRONIZATION
Synchronize all campaign and contact information with almost any 3rd party
CRM or database application.
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GLOBAL
CAMPAIGN OVERVIEWS
Quickly locate any campaign ever sent by any user of the system, compare
results, perform audits, or test multi-variant campaigns.
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VIDEO
MESSAGING & STREAMING
Record personalized videos using any standard web cam or directly upload
videos and quickly incorporate into an e-mail for streaming video delivery.
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VIDEO
FILE CONVERTER
Upload any video file format into the system and have it automatically
converted into a Flash format for simplified delivery.
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COLLATERAL
EXPIRATION
Manage collateral expiration dates for images, files, videos, content
and more.
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INSTANT
CONTACT UPDATES
Quickly allow your customers and prospects to update their information
on file by providing pre-populated forms for easy update.
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RICH
MEDIA FLASH TEMPLATES
Create rich media Flash templates that allow users to easily customize
content and animation in order to deliver an enriched e-mail experience.
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NEWSLETTER
BUILDER
Quickly assemble e-mail newsletters by creating, accessing and managing
a centralized library of articles and content.
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DELIVERY
PREVIEWS
Quickly gain insight into how e-mails will render in a variety of all
of the most popular e-mail clients ranging from Outlook to Hotmail.
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DELIVERY
MONITORING & SCORING
Instantly gain insight into how each e-mail will be scored by e-mail firewalls
and receive easy to understand recommendations on what changes should
be made in order to maximize delivery.
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AD
HOC QUERIES
Quickly and easily group or segment individuals based upon interests,
profile information and campaign activity utilizing a simple yet powerful
query engine.
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COMPLETE
REPUTATION MANAGEMENT
Integrated Return Path white listing and reputation management helps regulate
e-mail activities while ensuring high delivery rates.
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INTERFACE
CUSTOMIZATION
Easily customize the system to reflect your brand. System colors, images
and layout are all completely configurable. Even create multiple system
interfaces and associate each one with various users or user groups.
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AGENCY
MODEL SUPPORT
One system can manage and support multiple clients as well as multiple
users. Even allow multiple clients to have self-service access to their
specified e-mail templates, collateral and more while retaining complete
system control.
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SOCIAL
MEDIA INTEGRATION
Easily syndicate and track e-mail content out to all of the major social
networks including Facebook, Twitter and more.
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VIRAL
FEATURES
Allow recipients to easily share e-mail content out to social networks
or send directly to their network by utilizing integrated SMS and forward-to-a-friend
capabilities.
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ANALYTICS
INTEGRATION
Seamlessly feed and sync campaign activity with many of the most popular
analytics packages including Google Analytics. Gain complete insight into
site visitor behavior and even segment campaign contacts based upon this
behavior for targeted follow up messaging.
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GLOBAL
CONTENT MANAGEMENT
Manage content, categories, permissions, customization options, images,
templates and more globally across the entire application quickly and
easily.
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CONTENT
SYNDICATION
Quickly syndicate content such as press releases and special offers to
all of the most popular search engines with complete tracking capability.
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INTERNATIONAL
LANGUAGE SUPPORT
International language capabilities provides support for just about all
languages and dialects.
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