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NMG Blog
Adobe Helps Make Digital Marketing Center Even Better!
10.09.09
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs.
Behavioral Targeting Misses Mark
10.07.09
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers.
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
08.03.09
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users.
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Contact Management

Gain complete control over your organization's contact database by storing, segmenting, and tracking all your customers and prospects.

Contact Management Graphic

Your organization's entire contact database can be stored and segmented within the DMC Contact Management Center. Construct detailed customer profiles, associate contacts into groups, market directly to them via the DMC, and track past sales and contact history.

Utilized advanced search features to identify unique customer trends. View recent sales activity to evaluate new opportunities. Even generate spreadsheet reports for thorough analysis.

Deploy marketing materials to designated contacts via the DMC. Target prospects with email, surveys/forms, landing pages, and presentations. Empower staff to use detailed customer data to personalize all outgoing materials, or control the level of access with comprehensive administrative controls.

Request a demo on this product, or call us today at 800.330.9450.

Platform Module Capabilities

DATABASE MANIPULATION
Instantly add, remove, or modify existing fields within the database to store a wide array of personalized content to be utilized in e-mail, micro site, or print communications.

FLEXIBLE FIELD TYPES
Store multiple field types within the platform, including single-line, multi-line, drop-down, input box, essay, or multi-select box field types.

CONTACT HISTORY
Quickly view all e-mail send, view and clickthrough history for every contact that has ever received a campaign from any platform user.

CONTACT GROUPING
Build one or many contact groups to house like-minded contacts into segments.

ADVANCED SEGMENTATION
Easily search through the entire contact database to move, copy, or remove contacts from existing contact groups.

IMPORT CAPABILITIES
Add contacts through an intuitive and simple Excel file format upload and data-mapping process.

CONTACT VIEWS
Quickly view which personal information or even group assignments a contact belongs to through individual contact views.

GROUP ARCHIVING
Archive groups and contacts so they are no longer included in active campaign efforts.

GROUP SHARING
Administrators or users can allow their contact groups to have shared access with any number of other users of the platform.

DEFAULT VARIABLE FIELD VALUES
Administrators can set default values for missing variable tag uses in e-mail, micro sites, or print materials for system-wide use.

GLOBAL CONTACT GROUP MANAGEMENT
Administrators can view all contact groups across the entire enterprise and delete, archive, share, or run usage reports on contact groups owned by system users.

GLOBAL OPT-IN REQUEST FORM
Administrators can manage a global opt-in registration form that collects contacts, their messaging preferences, and places them into specific contact groups for future campaigns.

SYNCHRONIZATION
Allow for synchronization of contact information with 3rd party database, or CRM solutions.