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Pay-Per-Click Ads
Also known as Sponsored Links on the search engine results page, this advertising medium has established itself as a strong performer by catching users in just the right stage – the buying stage.
What We Do
- Build and manage campaigns on all the major search engines
- Recommend effective campaign strategies like day-parting and geo-targeting
- Write compelling ads that encourage clicks from relevant searchers
- Design / Improve landing pages for highest possible conversion rates
- Hit budget and ROI goals given by our clients to ensure profitability
How We Do It
Understand Goals & Objectives
While it may seem too obvious, without a complete understanding of the goals and objectives of your advertising dollars, we can’t provide the best strategy. NMG consultants take time at the very beginning to talk with you and understand the business and objectives of your online advertising campaigns. Only then can we recommend how to approach PPC and suggest a good ad model. We take time to setup conversion tracking in order to measure just how well each medium is performing.
Campaign Setup
NMG never assumes to know more about your business than you do, so we’re very happy to receive previous campaign data or traffic analytics. With an understanding of past initiatives, we can create and setup a PPC campaign that doesn’t repeat past mistakes. Based on your budget, we setup campaigns at the appropriate search engines for the maximum return on investment. We’ll also consult with you on how to reach your target audience as efficiently as possible, excluding those visitors who have no interest or possibility of conversion. Finally, we’ll set keyword bids that are reasonable and deliver the right amount of ad impressions each day.
Performance Reporting & Improvement
With the use of web analytics, we can measure accurately each visitor who clicks on a PPC ad. This allows NMG consultants to quickly make improvements to the PPC campaign in a matter of hours or days instead of weeks and months. With performance reports at our fingertips, we can shift budget to better performing keywords and away from poor performing phrases. We’ll also be able to spot trends and visitor patterns which most often lead to conversions, and capitalize on those metrics.
There’s much more to PPC than we could put on one page. Why don’t you contact us and speak to one of our PPC consultants directly about how NMG can improve your web presence? Click here to contact us today!
