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Analytics Training
NMG can train individuals or your entire staff about the benefits and uses of web analytics.
Without a solid understanding of use, even the best tools can't be leveraged for good. NMG can train individuals or an entire organization about the benefits or web analytics, and how to use data to make informed marketing decisions.
Our training sessions are custom-tailored to your needs, and can be as formal or informal as you require - from simple over-the-phone conferences to on-site meetings and presentations.
We have a partnership and expertise with Google Analytics, but the understanding of data is a foundational skill that is required by any solution, from the simplest to the most complex.
Training topics can include:
- Basic Analytics Vocabulary
- Understanding Visitors & Sessions
- Identify Visitor Segments
- Tracking Paid & Organic Search Traffic
- Marketing Campaign Tracking
- E-commerce Integration
- CRM Integration
- Custom Filtering and Data Collection
