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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
Using Social Media Strategically
12.21.09
A recent study by eMarketer & MarketingSherpa shows how marketing organizations are leveraging social media strategically in their efforts moving forward. It also examines which industries are planning to increase or decrease their social media budgets in 2010.
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Snelling

Snelling has utilized the On-Demand Print Center to save thousands in storage and distribution costs in its 210 offices nationwide.


Snelling.jpg		 Situation:

Ranking among the nation's largest staffing firms, Snelling is a full-service provider operating out of 210 offices nationwide. Since 1951, Snelling has stayed committed to the philosophy that through experience and innovation they can find the best possible match for both client and applicant.

A continually growing franchise, Snelling needed a system that allowed them to create marketing print material on the corporate level and then allow their branch offices to customize material accordingly. In the past, this process included the warehousing and distribution of thousands company brochures. At the end of the cycle, Snelling was forced to dispose of a large surplus of unused collateral wasting a great deal of time and money.

Solution:
  • The On-Demand Print Center allows Snelling’s branch offices nationwide to request print material on a need-by-need basis.
  • Users can customize copy and insert contact information into print pieces.
  • Snelling’s corporate office retains complete control of approved marketing material.

Impact:
  • Snelling saves in unnecessary printing and storing costs.
  • The On-Demand Print Center improves efficiency and offers more flexibility.
How We Helped: