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George Group

Globally renown efficiency and innovation firm utilizes NMG to improve online visibility and increase sales volume.


 Situation:

The Internet has created a marketing environment that allows companies to track almost any information associated with their online marketing campaigns. From Websites to e-mail newsletters to pay-per-click advertising, companies can now track every click, lead, and sale. This means that companies can now take that information and reconcile to the originating costs of their marketing efforts. Internet marketing can show measurable results and actionable data facilitates informed marketing decisions.

The George Group knows about measuring results and generating data in order to make more informed decisions for businesses. They literally wrote the book on the topic of creating innovation and measuring results in almost any business environment. In fact, they are considered to be the leading lean six sigma consulting firm around the globe. The George Group selected New Media Gateway as their search engine marketing consultant because NMG offered a variety of Internet marketing services that improve Internet visibility and track return on investment.

Solution:
  • NMG defined a search engine marketing strategy to drive targeted traffic to The George Group's web site and result in more leads and book sales.
  • Structure The George Group's Internet marketing efforts to focus on terms and phrases that drive qualified site traffic.
  • Refine efforts with competitive web site reports, link popularity reports, and keyword ranking reports.

Impact:
  • The George Group now enjoys numerous top five rankings for their highly competitive keyword phrases.
  • Web site traffic has continued to grow at an exponential rate.
  • NMG now provides pay-per-click management services, and continues to identify new methods of generating leads while maximizing ROI.
How We Helped: