Navigation
Got a Question?
 
Document Actions

AT&T

AT&T was having difficulty managing all of their online marketing assets and cluttered communications between 18 different agencies all over the country.
Situation:

AT&T is one corporate entity that needs no introduction. When AT&T came to NMG, it presented a new set of unique and specific challenges. With 18 different agencies located all over the country, AT&T was finding it increasingly difficult to manage marketing assets, approvals, and communication across all of its employee and vendor channels.

Solution:
  • NMG created the sophisticated WMC: Workflow Management Center to streamline approvals, manage collateral and the entire campaign process.

Impact:
  • Provides a central repository for collaborative workflow.
  • Communication time during the campaign approval process cut by 2/3.
  • Approval Flows hold parties accountable and provides a medium to archive approvals.
    How We Helped: