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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
Using Social Media Strategically
12.21.09
A recent study by eMarketer & MarketingSherpa shows how marketing organizations are leveraging social media strategically in their efforts moving forward. It also examines which industries are planning to increase or decrease their social media budgets in 2010.
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Boardwalk Auto Group

Classy and stylish web design represents the excellence of the Boardwalk name.




Situation:

 Boardwalk Auto Group - the name exemplifies sophistication and driving excellence. With names like Porsche, Ferrari, Maserati, Audi, and Volkswagen, Boardwalk has long been a proprietor of some of the most sophisticated driving machines ever made. Boardwalk strives to uphold both the integrity of its customers, as well as the history of performance and design in its automotive brands.

When Boardwalk came to New Media Gateway, they were in need of a website that truly conveyed their brand promise. This new site had to speak class, excellence, high performance, and personal care. It had to be stylish, sleek, responsive and quick to navigate.

Solution:
  • Delivers visitors to an online showcase where they can view the entire available dealer inventory.
  • Search inventory, view details, and make appointments with the service department.
  • With the built-in Web Site Content Manager, Boardwalk management can update and change site content on the fly and in real time.

Impact:
  • Allows Boardwalk to offer a direct portal to customer care.
  • The Web Site Content Manager allows staff to provide their clientele with the latest information concerning the dealership and its automobiles.
  • The sleek design and straightforward navigation presents their brand with an air of sophistication and excellence that is fitting of the name Boardwalk.
    How We Helped: