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Texas A&M: 12th Man Foundation

The alumni donor arm of the Texas A&M University program.




Situation:

 Texas A&M University, known for their passionate tradition and school spirit, was looking for an appealing way to educate their existing donors about the rising costs associated with running a premier athletic program.

Not satisfied with traditional print collateral that failed to show delivery or view rates, they were looking for a new media deliverable and sought out the digital experts at New Media Gateway.

Solution:
  • NMG created an interactive presentation on CD, packaged with an elegantly designed brochure to coincide with Email Marketing Campaigns.
  • Developed a successful presentation with eye-catching animation and video.
  • Sophisticated in-depth reporting capabilities allowed 12th Man to track click activity within the CD and Email Campaigns.

Impact:
  • Donor database increased by 22%, and donations and tickets sales increased by 9%.
  • Campaign #1 registered a 43.5% unique view rate, while campaign #2 has topped initial expectations with a view rate in excess of 48%.
  • Staff have the ability to profile their contact base based upon interests and accessibility.
    How We Helped: