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1000 Bulbs

1000bulbs.com is the largest light bulb wholesaler and lighting ecommerce site in the U.S.

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 Situation:

1000bulbs.com offers over 10,000 different light bulbs and accessories from over 5,000 different manufacturers. They maintain their market dominance because of their unrivaled customer support and low prices. To continue their stellar growth path, 1000bulbs is increasing their investment in pay-per-click Internet marketing.

While the Internet offers an incredible avenue to increase exposure and drive revenues, many companies have learned that Internet marketing expenditures, if not managed by experts with clear goals and ROI metrics, can outpace incremental revenues. 1000bulbs selected the digital experts at New Media Gateway for pay-per-click management with the goals of increasing revenues while quickly lowering pay per click acquisition costs

Solution:
  • Integrated the 1000bulbs web site with Urchin’s Analytics Ecommerce module and configured 1000bulbs’ ecommerce system to track lifetime value.
  • Measured shopping cart abandonment, and modified the shopping process to improve conversions.
  • Modified distribution of ads and bids depending on search engine positions within each search engine.

Impact:
  • 1000bulbs cost per sale has been reduced by 75% resulting in profitable transactions each-and-every time.
  • Internet pay-per-click advertising is driving tens of thousands of additional profit dollars each month. 
How We Helped: