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Nashville Convention & Visitors Bureau
May 4, 2006
Nashville Convention & Visitors Bureau
Nashville CVB Finds "Winning" Solution to Market and Sell more Cost-Effectively.
Nashville, Tennessee, May 4, 2006
"It felt like we won the lottery" began Kay Hopwood, MCSE, MCDBA and IT Director of the Nashville Convention & Visitors Bureau.
Ms. Hopwood was describing how she and her NCVB colleagues collectively felt after investing in New Media Gateway's Destination Business System, a revolutionary marketing and sales application for CVBs, resorts, and other destination marketers.
"When you buy a lottery ticket, you're hoping to hit the jackpot and secure your family's future", Ms. Hopwood continued, "NMG's sales/marketing/CRM technology solutions are helping our NCVB family to secure our future, which depends on our ability to successfully market and sell Nashville as a destination."
Like a lot of CVBs and destination marketers, NCVB was looking to technology to help optimize their existing assets, reduce "downtime" activities, and produce better overall results.
"We reviewed five different CRM applications before deciding on New Media Gateway's DBS" began Butch Spyridon, President of the NCVB. "We selected NMG for three reasons.
I liked it because they have the solution for the future, which can grow with us as we grow, and we didn't want to look backward.
The staff liked it because the solution included not just a CRM application, but also the tools to use our assets creatively to market proactively.
And our board liked that NMG has a strong background in serving Fortune 1000 customers, so we know they'll be around for us."
In addition to the DBS, NCVB also invested in other NMG technology products and services including the Digital Marketing Center and Custom Application Development.
The Digital Marketing Center is a collection of eight frequently used communication tools i.e. E-Mail, Form& Survey, etc. and enables each staff member to maximize NCVB marketing and sales collateral to communicate with and market and sell to all target audiences.
Nashville also is using NMG's Custom Application Development services to digitize and web enable their ticket attraction program which will help automate the process and provide better statistical data.
"We're proud to have Nashville on board as a customer" stated Dave Whitney, President of NMG's Hospitality Division. "We have tripled the number of CVB customers we had a year ago, so I can relate to how Kay feels about 'winning the lottery'. We look forward to continuing serving Nashville and all of our other Hospitality customers well."
About the Nashville Convention & Visitors Bureau
NCVB represents the Nashville community in tourism and industries which include Tourism, Printing and Publishing, Technology Manufacturing, Music Production, Higher Education, Finance, Insurance, Automobile Production and Health Care Management. With assets like the Opryland Hotel, 118,675 square feet of exhibit space at Nashville's Convention Center, and the destination positioning of Music City USA, its purpose is to effectively market Nashville as a destination for leisure, meeting and event travelers. Additional information on NCVB can be found at www.musiccityusa.com.
About New Media Gateway and Its Hospitality Division
New Media Gateway packages technology into unique sales and marketing solutions, delivering 2,000 projects a year to 2,600 companies worldwide. Additional information on NMG can be found at http://www.newmediagateway.com. NMG's hospitality division provides innovative business solutions to CVBs, hotels, resorts, associations, and arenas across North America. Additional information on NMG's Hospitality Division can be found at http://www.newmediagateway.com/hospitality/.
This Web-based press release may be considered For Immediate Release. Please contact Lou McErlean at (214) 206-3461 for further details.