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The Greater Houston Convention & Visitors Bureau Implements NMG’s Industry Specific iPhone Application
New Media Gateway (NMG) is proud to announce that the Greater Houston Convention & Visitors Bureau (GHCVB) is the first to officially implement NMG’s Destination Specific iPhone Application.
June 9, 2010 New Media Gateway (NMG) is proud to announce that the
Greater Houston Convention & Visitors Bureau (GHCVB) is the first
to officially implement NMG’s Destination Specific iPhone Application.
The
GHCVB has been a valued client of NMG since 2005. They currently
utilize the full suite of online marketing products and services such
as, Search Engine Marketing, PPC Campaigning, Web Content Management
System (CMS) and their Destination Business System which is comprised
of an industry specific, web-based Customer Relationship Management
system (CRM) and Digital Marketing Center (DMC) solution, all of which
are designed to help to increase business for the most innovative DMO’s
worldwide.
The iPhone application sparked the interest of the
GHCVB with its ability to reach thousands of new visitors through an
entirely new communication medium. The bureau plans to integrate the
application into every touch point strategy that they currently use for
both visitors and convention/event attendees, which will ultimately
result in a potential reach of millions of enthusiastic iPhone
travelers.
When Holly Clapham, VP of Marketing for the bureau,
was asked what the first thing Houston plans to do with their new tech
savvy launch of the Houston iPhone app, she responded: “This is kind of
like a ‘seeing is believing’ tool, it’s an extension of a concierge
that the user is in full control of, you can use it in real time, 24
hours a day.”
The GHCVB was well aware of all the iPhone
applications on the market, but having partnered with NMG already on
things that are not conventional features of a CVB website, they felt
that integrating their NMG content management system (CMS) with the
iPhone app, without having to utilize a third party, was the next step
to seamlessly keep up with the growing digital market.
When it
comes to Houston’s relationship with NMG, Holly says, “It’s
complicated, innovative, pioneer, a unique close knit environment, it’s
on many levels a very personal relationship. NMG understands the goals
of the CVB on an intimate level.”
New Media Gateway looks
forward to working closely with Houston’s implementation of the iPhone
application, its future innovative phases to come, and to seeing how it
can help CVB’s all over the nation drive traffic and build deeper, more
meaningful relationships with their visitors.
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About New Media Gateway
New
Media Gateway, Inc. is the leader in providing the most sophisticated
and comprehensive digital marketing to destination marketing
organizations. NMG helps them to expand their brand, drive more
visitors, exceed member/partner expectations and increase productivity
with its suite of on-demand products. NMG also offers a full suite of
interactive services built specifically to increase meeting,
convention, and leisure traveler business.
To learn more about NMG
and their Destination Specific iPhone Application please visit:
http://hospitality.newmediagateway.com/hospitality-software/iphone-application
About the Greater Houston Convention & Visitors Bureau
The
GHCVB is the primary sales and marketing arm of the city of Houston and
Harris County. The mission of the GHCVB is to improve the economy of
Greater Houston by attracting conventions, tourists and international
government officials to the area through sales and marketing efforts.
Sales tactics include direct sales and meeting planner education
through advertising, industry events, tradeshows, direct mail,
relationship marketing, networking, distribution of collateral and city
orientation visits.
http://www.visithoustontexas.com