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The Dallas Cowboys Pro Shop partners with NMG
March 2009
Dallas, Texas, March 31, 2009 -- Dallas Cowboys' Pro Shop, the official merchandising outlet for the Dallas Cowboys, announced its partnership with New Media Gateway, an online marketing technology company specializing in search engine marketing and optimization (SEM). Partnering with an expert in SEM guarantees that every website or online project is optimized to the point that it will generate maximum targeted organic search traffic and ensure that all pay per click activity has the highest return on ad spend.
"Search optimization is cost-effective and provides a critical marketing advantage to our clients," said Charles King, Director of Web Development at New Media Gateway, Inc. "If you are running marketing campaigns and don't have solid data in regards to your true ROI, you could be wasting your budget. Many of our clients come to us looking for traffic. We respond with: It's not about traffic anymore. It's about solid analytics, maximizing targeted visitors and building websites that convert."
New Media Gateway has worked with clients in a variety of industries including hospitality, real estate, insurance and many others. One of the key differentiators between New Media Gateway and other providers is that New Media Gateway is one of 29 Google Analytics Consultants certified firms nationwide. This means that they are trusted by the best to provide the best. "We create search marketing campaigns that custom fit each and every clients needs," stated Zach Griffith, Internet Marketing Consultant. The staff at New Media Gateway has some of the top leaders in SEM, and offers a whole suite of online products that cut cost and save time.
Even the Dallas Cowboys' Pro Shop, who represents one of the largest and most recognizable sports franchises on the planet, is not immune to the requirement to market and sell as cost-effectively as possible. NFL merchandise advertising is highly competitive, so being visible in targeted search engine results and shopping sites is crucial to their success.
When managed properly, search engine marketing is not only affordable, but can generate some of the highest and most immediate returns on investment. This, in conjunction with New Media Gateway's core understanding of Google Analytics, traffic monitoring, knowledge of customer purchasing trends, locale and overall capabilities made them an easy firm to partner with.
About New Media Gateway, Inc.
As one of the fastest growing marketing and sales technology providers in the Dallas/Fort Worth metroplex, New Media Gateway, Inc. is a recognized leader in providing solutions to sales & marketing challenges across a myriad of different industries. Their goal is to provide a comprehensive, all-encompassing suite of web-based software products and marketing services to assist their clients in communicating more cost-effectively with your clients, prospects, vendors, and employees. Since 1998, they have found ways to increase revenue generation, maximize return-on-investments, while eliminating operational inefficiencies.