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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
Using Social Media Strategically
12.21.09
A recent study by eMarketer & MarketingSherpa shows how marketing organizations are leveraging social media strategically in their efforts moving forward. It also examines which industries are planning to increase or decrease their social media budgets in 2010.
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Rochester Convention and Visitors Bureau selects New Media Gateway

January 2010

Rochester Convention and Visitors Bureau selects New Media Gateway

Dallas, TX - January 22nd, 2010

In an effort to sustain and increase meeting, convention and trade show business, the Rochester Convention and Visitors Bureau has strategically partnered with the Texas based company New Media Gateway.

The Rochester Minnesota Convention & Visitors Bureau offers comprehensive convention services support to all groups, holding conventions, trade shows, meetings and public events in Rochester, also known as the “The Best Small City in America,” according to Money Magazine. With the addition of New Media Gateway’s CVB management platform, which includes an industry-specific CRM, an integrated web-marketing platform and a robust web management system (CMS), the bureau’s service team and their partners can further help make Rochester customers’ events more successful and convenient.

The Rochester CVB began investigating their ROI and saw room for improvement regarding integration of all their data and departments within their bureau. They believe this goal; along with increasing their service levels can be accomplished with the help of New Media Gateway.

 “As we expanded over time we created information silos in our organization. NMG has a solution to improve our overall data management, which will drastically improve our staff time efficiency. NMG understands the need for customized solutions to help CVB’s distinguish themselves in a highly competitive environment and they are the industry leaders in digital sales and marketing tools.”

“NMG understands our unique needs and offered an integrated solution with top notch customer service and competitive pricing.”

Brad Jones, Executive Director, Rochester CVB

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About New Media Gateway, Inc.

New Media Gateway, Inc. is the leader in providing the most sophisticated and comprehensive digital marketing solutions in North America to the most innovative destination marketing organizations, helping them to expand their brand, drive more visitors, exceed member expectations and increase productivity with its suite of on-demand products and interactive services built specifically to increase meeting, convention, and leisure traveler business.