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NMG and EmailReach Join Forces to Enhance the Success of Email Marketing
June 2009
New Media Gateway, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms.
The combined solution allows for push-button ease in creating and deploying email campaigns that are virtually assured of rendering correctly and exceeding a 98% success rate in reaching the recipient's inbox. Marketers can create high-impact, targeted emails containing Flash animation, video, audio and more using New Media Gateway's Digital Marketing Center (DMC). The EmailReach technology then performs more than 10,000 discrete tests transparently to the user, decreasing the "spam score" and ensuring deliverability. Ad hoc and standardized reporting provides immediate insight into the effectiveness of the campaign so that adjustments can be made in real time.
"With the immense number of email services and browsers in use today, the potential for emails rendering incorrectly or not being delivered is enormous," said Tim Storer, President and CEO at New Media Gateway. "The extensive testing provided by EmailReach virtually ensures deliverability, and the seamless integration with the DMC puts that power at the fingertips of business users without the need for IT involvement."
The New Media Gateway and EmailReach integration also leverages the powerful administration capabilities built into the DMC. Permissions can be centrally managed so that customization, deployment and evaluation rights are safely and easily assigned to any number of users.
To learn more about how New Media Gateway's Digital Marketing Center can help you improve your email marketing effectiveness, visit http://www.newmediagateway.com/marketing-software/dmc.