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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
Using Social Media Strategically
12.21.09
A recent study by eMarketer & MarketingSherpa shows how marketing organizations are leveraging social media strategically in their efforts moving forward. It also examines which industries are planning to increase or decrease their social media budgets in 2010.
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DMC Newsletter Builder Tool is now available

November 2008

As newsletters have become an important marketing tool over the past several years you have more than likely experienced the pain and frustration associated with creating and sending these important marketing materials. Marketers   typically run into a variety of challenges with producing and sending e-mail newsletters, including: design, formatting, frequency of distribution, building the call to action, tracking unique clicks, and obtaining meaningful statistics that can provide insight into future sales and marketing decisions.

It is because there is so much that goes into your company’s newsletter that we decided to help simplify the process with a new tool in our Digital Marketing Center, the Newsletter Builder. 

Want to learn how to simplify the company’s newsletter creation process, while also having the power of a fully integrated marketing platform at your disposal? Well, look no further!

What can the Newsletter Builder do for your company?
This tool allows marketers to create newsletters faster and more efficient than any other email marketing solution available. Users simply select their newsletter template; provide their article title, synopsis and content. Meanwhile, the system will automatically inventory all of your current/past articles for quick linking, provide “full story” landing pages and manage internal linking within the newsletter.

The Newsletter Builder functionality is directly integrated with the rest of the DMC, so you can load in a video or brochure from the Marketing Asset Manager, link to an integrated Survey, utilize variable contact information to personalize the newsletter, and more!

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The Digital Marketing Center is a scalable, robust and affordable enterprise level out-bound marketing system that integrates eight of the most highly requested sales & marketing modules into one unified system.