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DMC Integration with Google Analytics
April 2008
As you may already know, Google Analytics is widely recognized by most marketers as a cornerstone of their business when it comes to reviewing online marketing objectives, such as: website statistics, managing goal tracking, and visitor traffic sources to your website. It is also essential in the process of managing online budget related to search marketing campaigns.
So, what about email marketing statistics? In most cases, a marketer is required to review a tracking report specific to the provider’s system, but it will more than likely not include what happened once the visitors viewed an email, and went to the website. Did they convert to a customer?
If you’re using NMG’s Digital Marketing Center, you can now review tracking statistics from the one consolidated report, available in Google Analytics. This can also help you to justify your online marketing spend, what is (or is not) working, and provide valuable insight into how you run future campaigns.
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The Digital Marketing Center is a scalable, robust and affordable enterprise level out-bound marketing system that integrates 8 of the most highly requested sales & marketing modules into one unified system.