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Adobe Helps Make Digital Marketing Center Even Better!
10.09.09
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs.
Behavioral Targeting Misses Mark
10.07.09
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers.
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
08.03.09
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users.
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DMC Integration with Google Analytics

April 2008

DMC Integration with Google Analytics

As you may already know, Google Analytics is widely recognized by most marketers as a cornerstone of their business when it comes to reviewing online marketing objectives, such as: website statistics, managing goal tracking, and visitor traffic sources to your website. It is also essential in the process of managing online budget related to search marketing campaigns.

So, what about email marketing statistics? In most cases, a marketer is required to review a tracking report specific to the provider’s system, but it will more than likely not include what happened once the visitors viewed an email, and went to the website. Did they convert to a customer?

If you’re using NMG’s Digital Marketing Center, you can now review tracking statistics from the one consolidated report, available in Google Analytics. This can also help you to justify your online marketing spend, what is (or is not) working, and provide valuable insight into how you run future campaigns.

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The Digital Marketing Center is a scalable, robust and affordable enterprise level out-bound marketing system that integrates 8 of the most highly requested sales & marketing modules into one unified system.