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Destination DC Invests in Green-Friendly, Time-Saving Bid Book Generator Technology from New Media Gateway
July 2009
New Media Gateway announces a new partnership with Destination DC, the official convention and tourism corporation for the nation's capital, to develop a sleek, new sales proposal solution designed to save time, reduce waste and engage with customers in a fresh, interactive platform.
A recent study conducted by New Media Gateway's Hospitality Division found that sales, marketing and administrative professionals at destination marketing organizations spent a staggering 31% of their work week on "downtime" activities . Downtime activities are defined as any redundant/manual tasks that could be automated, and/or any time that a sales person spends not in front of a prospective or customer.
Destination DC sales personnel, like their counterparts at other convention and visitor organizations, currently respond to requests for proposal (RFPs) from meeting planners by compiling printed bid responses (or "bid books") over the course of several days or weeks. By developing easy to use, customizable, paperless templates through New Media Gateway's Digital Marketing Center (DMC) and Bid Book Generator, Destination DC's sales team will provide clients the information they need in a timely, interactive and eco-friendly fashion that can be adapted across markets.
The Digital Marketing Center saves costs, off-setting printer fees and material costs through a web-based interface. The Bid Book Generator's ability to store global content (imagery, text, references, etc.) allows representatives to categorize and customize the bid response to their target audiences, saving staff time in compiling materials.
"We are excited about helping Destination DC become even more productive by providing a new innovative tool that will no doubt help them close more business. Destination DC is one of the first DMOs to take a step in this direction and we can't wait to see the results," Dave Whitney, President of New Media Gateway's Hospitality Division.
Destination DC's sales team also stands to gain in productivity, spending more face time with the clients, learning how best to tailor each proposal to fit the customer's needs.
Elliott Ferguson, President and CEO, Destination DC said, "Our clients are looking for customized proposals, and they want them in real-time. We need sales solutions that respond to customers' needs and line up with the powerful and cutting-edge destination we market."
Destination DC's Bid Generator is now in development and is expected to be completed in fall 2009.
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About New Media Gateway, Inc.
New Media Gateway packages technology into unique sales and marketing solutions, delivering 2,000 projects a year to 2,600 companies worldwide. Additional information on NMG can be found at http://www.newmediagateway.com. NMG's hospitality division provides innovative business solutions to CVBs, hotels, resorts, associations, and arenas across North America. Additional information on NMG's Hospitality Division can be found at http://hospitality.newmediagateway.com.