Document Actions
CMS now includes RSS capabilities
October 2008
NMG's CMS 2.0 platform offers our customers some of the top features for website development and management, including: a search engine-friendly navigation, revision history, blog capabilities, a widget library, file management and e-commerce capabilities.
In addition to some of the more robust functions available in any CMS, our platform also offers RSS feed aggregation.
What is a Content Aggregation?
Really Simple Syndication (or RSS) is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format.
In more simple terms, RSS is the format that allows you to re-purpose content from the web onto your website.
How can this work for you?
Have you ever visited Google News? As you know, Google is not an authoritative news outlet that creates its own content. The purpose of Google News is to aggregate the latest news and information via RSS into the Google web portal to maintain visitors within their domain as opposed to allowing them to find value on their competition's website (i.e. Yahoo! or MSN).
Imagine being able to setup constantly updating industry news pulled directly from the web into your website. This tactic provides your website with increased exposure, while ensuring you become an authoritative source regarding the latest information to your prospects and customers.
Company Benefits
RSS is also completely automated. Once the coding is in place in your CMS your work is done. Saving your web department time and money; allowing them to focus on more important marketing objectives.
Company websites with RSS capabilities can implement this process that benefits the company in a variety of ways:
- Improve page ranking
- Increase web exposure
- Increase lead generation opportunities
- Decrease revenue spend for web projects
- Cuts back on manual data entry
- Be seen as an authoritative source
The NMG website Content Management System (CMS) gives the marketing group the ability to manage their website content without needing extensive HTML knowledge. Utilizing a WYSIWYG editor to manage page content, a search engine-friendly navigational (or structural) layout, e-commerce and blog capabilities, you can empower your website to start working for you.